Five or even ten years ago, planning your marketing strategy meant spending a whole lot of money because what were available were the traditional methods- TV, Radio and Print. Sometimes, events would be thrown in. All the traditional methods involved a lot of time, effort and yes, a whole lot of money.

Technologies that can aid in an intensive marketing blitz were non-existent then. The birth of social media has changed not only the way we communicate but more importantly for Accounting Firm Partners, the opportunities to market efficiently and cost effectively. And while Social Media can be taken advantage of at minimal cost and possibly yield astounding results, we must keep in mind that there are some things to avoid.
» Read more: 3 Deadly Social Media Mistakes For Accounting Firm Partners